Why did you start making peanut butter?
Radhika: As the adage goes, necessity is the mother of invention. My trip down peanut butter lane started with my son.
My son is a swimmer, so he needs a lot of energy and good nutrition. But, like many young kids, he does not have the patience to sit and eat big meals. Peanut butter is a quick, easy way to get good protein and energy to fuel his activities. Since I am very wary of processed foods, I bought preservative-free natural peanut butter from a local health store and gave it to my son. He hated it – the grit and oiliness was off-putting. After lots trial-and-error, I found a way to make natural, preservative-free peanut butter that tastes amazing, lasts ages in the cupboard, and that my son and his friends love!
When did you start selling your peanut butter?
Radhika: In January 2017, I was hosting a fundraiser and an acquaintance who was visiting from California was at my house, helping me. When she said she hadn’t had time to eat that day, I gave her my homemade peanut butter with apple slices. As soon as she put my peanut butter in her mouth, her eyes lit up! She said it was the creamiest, tastiest pb she had ever eaten. And then she said, “You should sell this! You are sitting on a goldmine!”
And so OmMade Peanut Butter was born.
How did you come up with the name OmMade?
Radhika: I didn't - my mom did! My mom suggested the name OmMade (sounds like "homemade") since it is a nice combination of both my culture and my process. I added the “With Love,” because that is how I make all my food!
Bio & Background
The Robert Emmett McDonough School of Business
Master of Business Administration, May 2002.
COLLEGE OF WILLIAM & MARY
Bachelor of Arts, August 1995
Radhika started her career with an IT start up. Over the past few decades, she has run numerous businesses with a focus on profitability and employee success. While taking a break from the for-profit world, Radhika started and ran a successful non-profit that provided school supplies to over 500 teachers with 85,000 students in public schools all over the United States. Radhika also holds leadership positions in non-profit organizations in her community, in addition to contributing countless volunteer hours.